Los Angeles based post-production and video editing studio, Hot Key Media approached Pinckney to develop a logo and brand identity. The challenge was develop an identity that was clean, would fit into the tech space, and stand out from competitors. The result is a bold title logo, with custom lettering, encased by a keyboard key representing the efficient use of ‘short keys’ in editing. A striking “hot key pink”, black, and white color palette rounds out the brand identity’s personality.

www.hotkey.media